AI
From Manual Product Photography to AI-Generated Lifestyle Images in 2 Minutes
How an online plant webshop automated their entire product photography with Google Gemini AI

Florafy sells houseplants through multiple Shopify webshops. Each product needs at least 5 types of images: lifestyle shots in various interior styles, close-ups of leaves, dimension photos, and packaging photos. With a growing range of hundreds of plants, manual product photography had become the bottleneck. A single collection update quickly cost 50-100 hours of photography, Photoshop work, and Shopify uploads. They needed a system that automated this entire process – without compromising on quality.

Impact
Resultaten
~90%
Time savings per product
From 30-60 minutes of manual photography and editing to 2-3 minutes of AI generation per product
99%
Lower cost per image
From €10-50 per professional product photo to €0.13-0.24 per AI-generated image
5x
More content per product
From 2-3 manual photos to 10+ AI-generated variants in multiple interior styles
~93%
Faster Shopify upload
From 15 minutes of manual uploading and ordering to less than 1 minute with direct push
Aanpak
Uitdaging en oplossing
De Uitdaging
- •Each plant product required 5 types of images (lifestyle shots, pet lifestyle shots, close-ups, dimension photos, product-in-box) – manually photographing and editing took 30-60 minutes per product
- •With 100+ products, a single collection update meant 50-100 hours of photography, Photoshop editing, and Shopify uploads
- •Multiple interior styles (Scandinavian, Japandi, Modern, Bohemian) each required a separate photoshoot or Photoshop session
- •Photos had to be manually uploaded, ordered, and tagged across multiple Shopify stores – a repetitive, error-prone process
- •Content was the bottleneck for time-to-market: new plants sometimes sat in the warehouse for weeks before going online due to a lack of product photos
- •Inconsistent image quality between photos from different photoshoots – no uniform brand experience across the range
Onze Oplossing
- AI Image Generation via Google Gemini 3 Pro: automatically generates 5 types of product images from a single source photo on a white background – including lifestyle shots in any desired interior style
- Prompt Template System: predefined prompts per style and image type, with variables such as height, pot size, and plant species – adding new styles requires no code, just a prompt in the database
- Batch Processing via Inngest: generate all image types for an entire product at once, with automatic retries and concurrency control (5 simultaneous batches)
- Pot Library: reusable library of pot images that are automatically combined with plant photos for consistent product presentation
- Review & Approve Workflow: grid view where generated images are approved or rejected before going to Shopify – humans retain control over quality
- One-Click Shopify Push: upload approved images directly to the right Shopify store in the desired order via drag & drop – supports up to 10 stores simultaneously
- AI Video Generation with Google Veo: alongside photos, also generate short product videos for social media and product pages
- Studio Chat Interface: a free creative space for ad-hoc generations with reference images – like an AI-powered Photoshop alternative
Stack
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