AI Automation
Florafy – From Empty Webshop to an 11-Language AI-Driven Artificial-Plants Marketplace
107+ automation scripts transform a manual webshop into a fully automated e-commerce platform
Florafy is a premium artificial-plants and artificial-flowers webshop with a 200m² physical showroom in Naaldwijk. They serve customers in the Netherlands, Belgium, Germany, and France, with B2B services for offices, hotels, and restaurants. Manually creating content and translations into 11 languages was unscalable — we built a fully AI-driven automation platform that eliminated this problem.
Impact
Resultaten
97%
Time savings
Per product translation — from 2.5 hours manual to 5 minutes automated per product across 10 languages
107+
Automation scripts
Node.js scripts that generate, translate, and publish content via the Shopify GraphQL API
11 talen
Without extra FTE
Full multilingual webshop with AI-generated content without a translation agency or additional staff
85
Blog articles
SEO-optimized articles automatically generated and published in all languages
Aanpak
Uitdaging en oplossing
De Uitdaging
- •Mass content creation in 11 languages was impossible — 200+ products × 11 languages × 4 content fields = 8,800+ manual translations, estimated at €55,000+ in translation work
- •SEO was critically underdeveloped — no Product schema markup, no FAQ schema, minimal product descriptions, and no structured data for rich snippets
- •Manual product management was error-prone and slow — importing products from Excel, manually assigning color variants, manually uploading images, and manually assembling bundles
- •Blog content strategy was completely absent — no content marketing, no blog articles to generate organic traffic
Onze Oplossing
- AI SEO Optimizer with GPT-4o that automatically generates meta descriptions, product descriptions, and FAQs per product with a consistent brand tone of voice
- Multi-language Translation Engine that automatically translates all content into 10+ languages via GPT-4o — products, collections, and blog articles
- Blog Content Pipeline with AI-generated articles based on a content-planning CSV — 85 SEO-optimized articles automatically published
- Automated product-import pipeline with color detection via GPT-4o Vision, bundle creation via the GraphQL API, and automatic volume discounts
- Complete structured-data layer with Product, FAQ, WebPage, Store, and Service schema.org markup for maximum discoverability in search engines and AI search systems
- Interactive product-finder quiz, AI Room Visualizer via WhatsApp, social proof engine, and conversion tools (countdown timers, free shipping bar, sticky CTA)
Florafy – From Zero to an International AI-Driven E-commerce Platform
Florafy is a premium brand in artificial plants, artificial trees, artificial flowers, and matching pots. With a 200m² showroom in Naaldwijk and international growth plans, there was a need for an entirely new, scalable online foundation. We built the complete digital infrastructure: from initial wireframes to an international Shopify platform with 11 languages and a far-reaching AI automation layer.
Complete Custom Webshop on Shopify 2.0
The Florafy webshop was built entirely from scratch on Shopify Online Store 2.0 with a custom Liquid theme, tailored to conversion, brand experience, and scalability.
Key components:
- Product pages with:
- Extensive image gallery
- Color variants and variant logic
- Volume discounts (tiered pricing)
- FAQ sections per product
- Cross-sell and related products
- Collection pages with:
- Faceted filtering (filters including height, type, color, room)
- Clear sorting options
- Homepage optimized for conversion:
- Clear value proposition
- Social proof
- Featured collections and bestsellers
- Showroom page with:
- Google Maps integration
- Opening hours and contact information
- Link to the online assortment
- B2B portal with:
- Tiered discounts
- Invoice payment
- Specific B2B information and lead flows
- Interaction & inspiration:
- Interactive product-finder quiz
- Blog platform with 85 articles
- All necessary information pages (shipping, returns, FAQ, etc.)
11-Language International Platform
The webshop is fully set up as multilingual for 11 markets:
Languages: NL, EN, DE, FR, ES, IT, CS, DA, SV, PL, SK
Per language:
Stack
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